The EU trademark (EUTM) was introduced in 1994 and the first applications could be filed on 1 April 1996. It allows protecting a trademark for all 27 Member States of the European Union, accounting for almost 500 million people.

Our approach is to provide business savvy recommendations balanced by legal risks and commercial reality. While it is easy to say ``no`` we thrive in assessing the ``what ifs`` - looking beyond the purely legal issues to provide a clear path to launch.

We regularly provide brief updates on legal developments and recent case law emanating from the EU courts in Luxembourg. We also inform about upcoming events and conference participation involving BomhardIP members.