Spaniards confuse GEICAR and hey car select?
by Verena von Bomhard and Madelene Bauer – Published on 29 May, 2025 at Kluwer Trademark Blog v. By judgment of 30 April 2025, the General Court of the European Union upheld the decision of the First Board of Appeal of the EUIPO finding a likelihood...
Healthy things and Paris Bar – two new GC decisions on “weak marks”
by Verena von Bomhard – Published on 15 March, 2024 at Kluwer Trademark Blog On 13 March 2024, the General Court (3rd and 7th Chamber) issued two judgments dealing with weak marks in the sense the most trademark practitioners applaud, namely granting descriptive elements in trademarks...
BASMATI – or: Back into the Past?
by Verena von Bomhard – Published on 15 January, 2024 at Kluwer Trademark Blog On AG Szpunar’s Opinion in Case C-801/22 P BASMATI was the first of the appeals to the CJEU in the three „Brexit cases“. The other two are APE TEES (EUIPO v Nowhere, C-337/22...
2023 GC practice in retrospect (Part 2)
by Verena von Bomhard – Published on 30 December 2023 at Kluwer Trademark Blog Part 1 of this year’s retrospective provided a general overview over the GC case law from 2023 with numbers and a special focus on genuine use cases. Part 2 now focuses on...
YIPPIE! for YUPPIE – 2023 GC practice in retrospect (Part 1)
by Verena von Bomhard – Published on 29 December 2023 at Kluwer Trademark Blog The year is ending and so it is time, once again, to look at what has been coming out of the General Court (GC) over the past 12 months. While the numbers...
EU: Slogan IT’S LIKE MILK BUT MADE FOR HUMANS registrable
by Verena von Bomhard – Published on 8 February, 2021 at Kluwer Trademark Blog On 20 January 2021, the General Court handed down its judgment in the slogan case brought by Oatly AB against the EUIPO’s refusal to register “IT’S LIKE MILK BUT MADE FOR HUMANS”...