Alena is a senior associate at BomhardIP. She has been active in trademark law since 2011. She has been recognized by Managing IP as a Rising Star and as a Leading Practitioner by World IP Review. Moreover, in 2019, Alena was selected as one of 20 female trailblazers in IP law.
Alena advises clients on complex and multijurisdictional trademark matters including overall strategy of trademark portfolio development, management, protection, and enforcement. She handles all kinds of proceedings before the EUIPO and has extensive experience in relation to multijurisdictional trademark clearance. Alena is also an expert in EU-wide customs matters, including applications for actions and customs enforcement.
Alena takes an active role in developing and defending strong brands. She is praised for her creativity and practical and commercial approach to achieve our client’s goals both effectively and efficiently.
After her initial experience in a law firm in Prague and at the Czech Supreme Administrative Court, she broadened her expertise in the EUIPO’s Boards of Appeal as a legal assistant drafting decisions on appeals related to various trademark matters. Before joining BomhardIP in 2017, she worked as an associate in an international law firm in Alicante.
Alena is a European Trademark and Design Attorney and a member of the Czech Chamber of Patent and Trademark Attorneys. She holds a master degree in IP law from Queen Mary and the Technical University of Dresden. Apart from her native Czech, she is fluent in English, German and Spanish.
She is active in trademark associations, including INTA where she currently chairs the Young Practitioners Subcommittee.
In her free time, Alena enjoys rock climbing, wakeboarding, snowboarding and any other outdoors sports bringing joy and adrenalin.
2016 Admission to the Czech Chamber of Patent and Trademark Attorneys
2012 – 2013 Queen Mary University of London and Technische Universität Dresden: Master in International Studies in Intellectual Property Law (LL.M.)
2011 – 2013 Czech Patent and Trademark Office: IP Protection Study
2009 – 2012 University of Economics, Prague: Business and Law (MSc)
2005 – 2009 University of Economics, Prague: International Business (BSc)
Since April 2017 BomhardIP, Associate
2016 – 2017 Noerr, Alicante, Associate
2014 – 2016 EUIPO’s Boards of Appeal, Alicante, Legal Assistant
2013 – 2014 The Supreme Administrative Court of the Czech Republic, Legal Assistant (intern)
2011 – 2012 Fischer & Partner IP, Prague, Associate
Article in the Kluwer Trademark blog: ‘Cocktail lovers – watch out! Are alcoholic drinks similar to non-alcoholic ones (and if only for trademark purposes)?’
Article in the Kluwer Trademark blog: ‘When do figurative marks represent the appearance of the goods?’
Co-author of the book ‘Enforcement and Protection of Intellectual Property Rights’; chapter on ‘Comparative Analysis of Trademark Protection in the EU and the US’ TROAS publishing, 2011 (Czech language)