Alena is an associate at BomhardIP with over 6 years of experience in trademark law. She advises clients on protection and enforcement strategies and handles all kinds of proceedings before the EUIPO, including absolute grounds refusals, oppositions, and cancellations. She also has extensive experience in relation to multijurisdictional trademark clearance.
After her initial experience in a law firm in Prague and at the Czech Supreme Administrative Court, she broadened her expertise in the EUIPO’s Boards of Appeal as a legal assistant drafting decisions on appeals related to various trademark matters. Before joining BomhardIP, she worked as an Associate in an international law firm in Alicante.
Alena is a European Trademark and Design Attorney and a member of the Czech Chamber of Patent and Trademark Attorneys. She holds a master degree from Queen Mary and the Technical University of Dresden. Apart from her native Czech, she is fluent in English and German and is currently improving her Spanish.
In her free time Alena enjoys rock climbing, wakeboarding, snowboarding and any other sports bringing joy and adrenalin.
2016 Admission to the Czech Chamber of Patent and Trademark Attorneys
2012 – 2013 Queen Mary University of London and Technische Universität Dresden: Master in International Studies in Intellectual Property Law (LL.M.)
2011 – 2013 Czech Patent and Trademark Office: IP Protection Study
2009 – 2012 University of Economics, Prague: Business and Law (MSc)
2005 – 2009 University of Economics, Prague: International Business (BSc)
Since April 2017 BomhardIP, Associate
2016 – 2017 Noerr, Alicante, Associate
2014 – 2016 EUIPO’s Boards of Appeal, Alicante, Legal Assistant
2013 – 2014 The Supreme Administrative Court of the Czech Republic, Legal Assistant (intern)
2011 – 2012 Fischer & Partner IP, Prague, Associate
Article in the Kluwer Trademark blog: ‘Cocktail lovers – watch out! Are alcoholic drinks similar to non-alcoholic ones (and if only for trademark purposes)?’
Article in the Kluwer Trademark blog: ‘When do figurative marks represent the appearance of the goods?’
Co-author of the book ‘Enforcement and Protection of Intellectual Property Rights’; chapter on ‘Comparative Analysis of Trademark Protection in the EU and the US’ TROAS publishing, 2011 (Czech language)